Figuring out the nuances of a customer's challenge is a detailed endeavor, and having a person's exact words in your meeting notes can come in handy.
Product managers who are doing customer research also often benefit from transcribing these calls.
The benefits for account managers and customer success reps are similar to sales. Similar to sales people, customer success reps have to juggle a lot of moving parts during customer calls. Meeting transcription for meetings and interviews with Customers Help onboard new reps with real meeting scripts.Get meeting notes where you might otherwise have none.Taking meeting notes splits your focus and can even be construed as rude. You need to be an excellent conversationalist and an excellent listener. Not wanting to take notes is for a good reason-in sales, your relationship with the prospect is everything. Sales people are busy, on the go, and are notoriously unwilling to take quality notes during sales meetings. These apps are used by sales people more than any other role. Meeting transcription for SalesĪs you compare tools across the meeting transcription market, you’ll see a common theme. Here are the most common reasons that people record and transcribe calls. Reasons to transcribe a call or meeting vary fairly widely depending, especially based on what role you’re in at work.
Best meeting transcription benefits and use cases There are, though, a handful of really good reasons to transcribe calls and video conferences that make a lot of sense. Otherwise you end up with way too much information-so much that it’s simply not useful. In fact, most of the time, instead of a transcript, you’re better off jotting down 10 bullet points from what happened in a meeting. Transcripts are clunky and often boring, and are only useful if you’re willing to skim past all the unnecessary information to find the meat. Meeting transcripts are somewhat similar, in that they don’t replace meeting notes across the board. Go find a book by John Grisham or Chris Pavone. If you want to read an exciting legal thriller, don’t go read court transcripts. Have you ever read the transcript from a big trial?Įven for the most famous, most interesting court cases, the transcriptions aren’t nearly as compelling as what actually transpired. A transcription isn’t a nicely-formatted set of notes taken by a human scribe. This is because transcribing calls isn’t a challenge that exists in a vacuum. Some of these apps do more than simply transcribe meeting audio, which is why they call themselves things like “Conversation intelligence platform” and tout benefits like Sales Coaching. What are the top apps for meeting transcription?īased on rankings and reviews on G2, Capterra, and in the media, the top meeting transcription platforms are: At worst, bad transcription software is worse than useless, putting out thousands of words of transcription that will never be put to use and only clog up your work tools.įor the research behind this article, I put the top four meeting transcription apps to the test, comparing features, pricing, and the quality of the transcription. I am the only one speaking, and I never interrupt myself or make any background noise.Ĭan meeting transcription software handle poor quality audio, with multiple speakers who sometimes interrupt each other? What about the background noise: the sirens, the door closes, the chair scoots, and all the other extra noise you get in a meeting?Īt best, inaccurate transcription yields frustrating meeting notes that are hard to skim or understand. Right now, I’m in a quiet office, speaking clearly, about eight inches from a quality Blue Yeti microphone to record the words you’re reading. Speech-to-text technology for audio dictation has come a long way, but meeting and call transcription is a wholly more complex problem than dictating a blog post. Let the AI take meeting notes for you.īut how does meeting transcription work in reality? Is it really better than taking meeting notes by hand? Does AI call transcription live up to the hype? It’s a seductive value proposition: focus on the conversation, on the people at the meeting. Instead of taking meeting notes by hand, transcription offers a handy (and hands-free) alternative. That kind of speed and efficiency are exactly why many professionals turn to meeting transcription software and apps to do their note-taking in meetings. Despite typing 90+ words per minute, voice typing is still faster. I’ve charted my typing speed versus dictation by tracking word counts over 50+ writing sessions. Why am I transcribing audio instead of typing? I write almost 50% faster by voice than by finger. Siri, ever dutiful, transcribes my words and punctuation just as quickly as I speak them, and with few errors. There’s no question that we’re living in a golden age of audio transcription.Įven as I write this article, I’m not even typing.
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