solimetrics.blogg.se - Ukpdates for logoist 2

Trust in your brand leads to customer loyalty

As the ‘face’ of the company, customers look to your logo in your marketing materials as a mark of verification.

The font, style and colour which makes up your logo acts as a reference point for all design choices in your website and other marketing areas.

A logo displays the unique identity of your brand and sets you apart from the stiff competition out there.

So why is a killer logo important for your business? A logo can evolve over time, in-keeping with current style, and so can also be an indicator of how ‘with the times’ your brand is. Strictly speaking, it should take centre stage in your brand DNA development process. And a simple tick? Nike’s logo is one of the most recognisable worldwide.Īs a visual representation of your brand, your logo will first and foremost become the ‘face’ of your business, appearing on your website, social media accounts and in any of your external and internal correspondence, such as email.

For instance: what do the golden arches make you think of? My guess would be McDonald’s. Whilst this can be off-putting to those bringing their new products to market, it should also act as encouragement for you to create the strongest brand presence you can get.įiguring out your brand DNA can be crucial to your business’s survival in such a sink or swim environment getting to know who your brand is begins right at the basics, and it can be easy to skip over the small details to get your presence out there.Īlthough you might consider your brand logo insignificant, if you think about the world’s biggest brands their logos are sure to spring to mind. When starting out in business, it’s hard not to notice that the market is completely saturated with an array of businesses trying to sell the same product in different (and sometimes the same) ways. It’s the little things that mean the most… Take visual ownership of your brand with your first logo